How we engage
Discover our collaborative approach, from strategy development to execution, ensuring every step drives measurable results.
1
We begin by digging deep into user behavior, demographics, and market insights and we examine your app's unique audience, to provide you with quick wins and initial roadmap.
2
Your audience deserves personalized treatment. We ideate multilayered communication flows, setting clear and achievable milestones that drive outstanding results.
3
Our hands-on approach ensures seamless campaign implementation while our flexibility and responsiveness enable effective campaign management.
4
Continuous improvement is key. Enfold consistently refines lifecycle marketing strategies for sustained success while offering clear, insightful reporting.
Our Lifecycle Marketing Services
Lifecycle Marketing is more than Marketing Automation—it’s about crafting personalized, data-driven strategies that resonate with your customers at every touchpoint. From onboarding campaigns that strive to improve your results from the gate to retention strategies that turn users into brand ambassadors, we ensure that your customer journey is seamless and impactful.
CRM/Engagement tool assessment
It’s important to have a right partner that can align your CRM strategy to your MarTech stack. We can reevaluate your tool needs and lead implementation: from SDK / API Implementation and Data Mapping / Taxonomy creation to IP Warmup (from Domain Authentication & Postmaster setup, Warm-up schedule to ISP-Specific strategies).
Lifecycle Strategy and Execution
The main branches of a LCM strategy include Onboarding, Engagement, Retention and Reactivation campaigns, however, we aim to review your whole customer journey and tailor in impactful campaigns filled with personalized messages that boost your KPIs with timely, relevant outreach.
Lifecycle Analytics
Tracking performance and uncovering opportunities using data-driven insights will always be one of the main pillars in our strategy. But some clients have the need for advanced analytics capabilities so we strive to build custom dashboards where we integrate advanced analytics tools into their systems.
Technical Excellence
Test us on our technical capabilities, we challenge you! Our team can tackle any complex problem, whether it’s in customer data integration for personalized content enablement, email and in-app template design, creation of HTML template library, long-term deliverability monitoring, messaging channel enablement or dynamic content implementation – we can do it all!
Our partners & technologies
From replacing Legacy systems to implementing and running the best toolset in Martech
Answers to frequently asked questions
What is Lifecycle Marketing?
Lifecycle Marketing is the process of engaging with customers at every stage of their journey, from acquisition and onboarding to retention and reactivation through owned channels: email, in-app, push notifications, content cards, SMS, webhooks. We are able to find magic moments to speak to users and track the efficiency of our campaigns so that all your efforts are accounted for.
Can you work with our existing CRM tools?
Absolutely! We specialize in optimizing tools like Braze, Klaviyo, Salesforce (and others) to maximize their potential for your business. Whether it’s assessing if your current tools fit your current needs or your audacious plans for exponential growth, we will support your custom needs.
What kind of results can we expect?
Our clients have seen retention rates increase by up to 60%, a 40% boost in lifetime value, and churn reduced by 50% within three months - however, each client is unique - with a unique set of users, behaviour, challenges, platform capabilities and available data, meaning the baseline and ultimately the results vary vastly. We can always hop on a call and assess your potential LCM improvement.