• PROVEN ITERABLE EXPERTS •

ORCHESTRATING EXPERIENCES

The Power of Strategy + Scale

Pairing strategic vision with technical excellence to optimize your full-funnel lifecycle marketing. We don’t just implement tools; we drive revenue through scientific, data-driven experimentation.

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Our Iterable Services

Our data-driven experimentation approach has helped clients achieve measurable growth, including improvements in conversion, retention, and lifetime value through continuous lifecycle optimization.

Implementation & Onboarding

Ensure smooth Iterable implementation and onboarding through informed guidance at every step of the process, making sure the full potential of Iterable is unlocked.

SDKs Implementation

API integrations

Third-Party Integrations

Messaging channels configuration

Data mapping and Validation

Automated Reporting

CRM X-Ray and Quick wins

Evaluate client’s engagement marketing against a number of high priority points. Point out critical problems and recommend low-effort, high-reward wins that result in measurable short term improvements.

X-Ray Analysis

Quick Wins Recommendations

Quick Wins Implementation

Audit & Strategy

Deep-dive into every aspect of client’s engagement marketing finding room for improvement through a comprehensive strategy aimed to elevate client’s engagement marketing to the highest level and set up for long-term success.

Audit

Strategy Creation

Presentation & Next Steps

Team Augmentation

Provide resource and expertise in day-to-day Iterable operations and strategy.

Campaign Strategy

Campaign Operations

Creative Services

Featured Success Story

OVERVIEW

WHOOP needed an embedded lifecycle partner that could extend the in-house team with deeper technical CRM expertise across personalization, journey architecture, QA, localization, transactional communications, and platform evolution. Enfold acted as an embedded extension of WHOOP’s Iterable lifecycle marketing team, supporting omnichannel strategy, implementation, troubleshooting, and QA while also contributing to pricing and currency logic, transactional systems, and broader lifecycle infrastructure.

INITIATIVES

Omnichannel lifecycle programme enabled across email, SMS, push notifications, and pop-ups, including the setup of WHOOP’s SMS program and longoing reduction of technical blockers

Platform and architecture guidance across initiatives such as Shopify/Commerce Tools, Merge Profile API Setup, Dunning migration from Profitwell, Catalog & Segmentation Launch and Hightouch enablement

Complex personalization and lifecycle infrastructure, including lmembership pricing snippets, currency logic, catalog-driven content, transactional footer systems, and other reusable lifecycle components

lIterable initiatives executed end-to-end, from planning through implementation and QA, including Black Friday campaigns, Month in Review, onboarding journeys, and feature launches, with QA covering deeplinks, dynamic content, journey logic, locale validation, and launch-readiness checks

Verified Iterable Partners

Our team doesn’t just use Iterable; we master it. Enfold is officially recognized in the Iterable Solutions Partner Directory, bringing proven expertise to help you build, optimize, and scale your customer engagement strategies.

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Customer stories

Discover how global brands strengthen customer engagement, unlock smarter lifecycle marketing, and drive growth with Enfold as their strategic Iterable partner.

NESN360

Developed NESN 360’s launch and long-term engagement strategies, guiding martech customization and campaign optimization.

AthenaHealth

Rebuilding epocrates’ digital experience with a redesigned website, clean analytics, and enterprise-ready marketing infrastructure.

GotRhythm

Strengthening Rhythm’s lifecycle marketing foundation through technical audits, CRM optimization, and scalable engagement programs.

We are The Boutique Growth Powerhouse

Founded by IT leaders who built a successful growth practice for a NYSE-listed company, Enfold is a boutique agency focused on the strategy, measurement, and optimization of the user journey.

Acquisition

High-quality leads at the lowest cost (SEO, ASO, Performance).

Activation

Increasing retention via MarTech and Lifecycle Marketing (CRM).

Product Optimization

Maximizing ROI through A/B testing and UX/UI.